2023 is will be another important for the success of your business. You should be pouring everything you have into these events, separating yourself apart from the competition and coming up with imaginative ways to boost your revenues in the new year!
Being creative is key so keeping up with the trends throughout the year and celebrating national days will all help boost the business and bring the community together. There are a few safe bets, such as Chocolate Cake Day, UK Coffee Week and Macmillan’s, World’s Biggest Coffee Morning. However, every coffee shop in the country is likely to be planning an event for these dates! Think outside the box. Perhaps for Father’s Day, all dads get a free espresso when they enter in store. This may take longer to organise, but it will set your coffee shop apart from the competition and drive non-prospective customers to your store in the process. The more frequently you tap into mainstream and niche moments in people’s lives, the greater the potential for growth and profit.
It’s worth remembering that, depending on the scale of the season or special day, you’ll want to be planning your promotions, campaigns and speciality coffees a good couple of months in advance.
No time to waste! Let’s get started.
| December 24th | Christmas Eve | |
| December 25th | Christmas Day | |
| December 31st | New Year’s Eve | |
2023 |
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| January 1st | New Year’s Day | |
| January 1st - 31st | Veganuary | |
| January 25th | Burn’s Night | |
| January 27th | Chocolate Cake Day | |
| Jan 30th- Feb 6th | National Storytelling Week – could your coffee shop be a suitable venue? | |
| February 14th | St Valentine’s Day | |
| Feb 16th | Shrove Tuesday & Pancake Day | |
| Feb 18th – Feb 26th | Real Bread Week | |
| Feb 27th - Mar 12th | Fair Trade Fortnight – promote your Fairtrade coffee, tea and more | |
| March 1st | St David’s Day | |
| March 1st – 8th | Time for a Cuppa – Dementia UK fundraising week | |
| March 6th - 12th | British Pie Week | |
| March 7th | Plant Power Day - promote those plant-based meals! | |
| March 14th | Mother's Day | |
| March 17th | St Patrick's Day | |
| March 17th | Red Nose Day / Comic Relief | |
| March 20th | Spring Equinox | |
| March 20th | International Day of Happiness | |
| March 29th | British Summer Time begins – caffeine might compensate for that hour lost | |
| April 1st | April Fool’s Day | |
| April 4th | Easter Sunday | |
| April 5th | Easter Monday | |
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April 7th |
World Health Day |
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| April 7th | National Walk to Work Day | |
| April 10th | National Siblings Day (get brothers and sisters together for a catch-up coffee) | |
| April 10th | Good Friday | |
| April 20th-23rd | The London Coffee Festival - Truman Brewery | |
| April 21st | National Tea Day | |
| April 23rd | St George’s Day | |
| May 4th | May Day bank holiday | |
| May 13th | World Fairtrade Day | |
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May 14th |
National Biscuit Day |
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| May 15th-21st | National Vegetarian Week | |
| May 31st | Spring bank holiday | |
| June 1st | World Milk Day | |
| June 2nd | National Fish and Chips Day | |
| June 5th | World Environment Day – no better day to promote your reusable coffee cups | |
| June 8th | National Best Friends Day - perfect reason to go out for a coffee! | |
| June 13th | Cupcake Day – fundraising for Alzheimer’s Society | |
| June 15th | National Beer Day | |
| June 15th | National Freelancers Day – they’ll be looking for somewhere to meet… | |
| June 23rd-26th | The Great Get Together – could your coffee shop be the right venue? | |
| June 20th | Father's Day - offer a reduced price for fathers with family? | |
| June 30th | National Cream Tea Day | |
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July 7th |
World Chocolate Day |
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| July 8th-9th | Birmingham Coffee Festival | |
| July 30th | International Friendship Day (communal coffee time, we think) | |
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August 1st – 7th |
World Breastfeeding Week – make your coffee shop a safe space for mums |
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| August 13th-14th | Brighton Coffee Festival | |
| August 22nd | World Plant Milk Day – perfect for promoting those alternative milks | |
| August 31st | August/Summer Bank Holiday | |
| September 11th – 12th | Speciality & Fine Food Fair, Olympia, London | |
| September 9th - 18th | Heritage Open Days – publicise and support free local historical building visits | |
| September 13th | International Chocolate Day | |
| Sept 17th – Oct 2nd | British Food Fortnight | |
| September 29th | World’s Biggest Coffee Morning | |
| October 1st | International Coffee Day | |
| October 1st | World Vegetarian Day | |
| October 3rd-4th | The Caffe Culture Show, Business Design Centre, London | |
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October 3rd |
National Grandparents Day |
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| October 10th-11th | Coffee Shop Innovation Expo London | |
| October 16th | World Food Day - Showcase your international food? | |
| October 31st | Halloween | |
| November 1st |
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| November 3rd | National Sandwich Day | |
| November 5th | Guy Fawkes’ Night / Bonfire Night | |
| November 8th | Armistice Day / Remembrance Sunday | |
| November 26th | World Cake Day - promote those cakes! | |
| November 30th | St Andrew’s Day | |
| December 1st | Tree Dressing Day | |
| December 8th |
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| December 24th | Christmas Eve | |
| December 25th | Christmas Day | |
| December 31st | New Year’s Eve |
Now, begin formulating your events. Remember, marketing comes down to imagination. Good luck!
Are we missing any important dates or events? Contact us with your suggestions